In sales, every second matters.
The faster you go through the manual tasks, the more you can focus on what really counts. And this is what makes AI into a valuable asset.
But AI is also all over the place. A plethora of tools hit the market in 2024 and it’s not easy to sort what’s useful from what’s simply a trend.
In an effort to make 2025 a year of focus, we’ll cut through the clutter and narrow down the use of AI for sales into 5 main categories.
Here are the ways in which AI can transform your sales processes.
1. AI in Sales Prospecting
Personalized outreach can make or break a sales strategy. While personalizing a message is not a difficult endeavor in itself, it can’t be manually handled at scale.
Generative AI tools create tailored emails, messages, and campaigns that resonate with individual prospects, increasing engagement and conversion rates.
Suggested Tool: lemlist
lemlist is a powerful sales engagement platform specializing in hyper-personalized cold emails.
How It Works
With features like dynamic images, video messages, and customized email sequences, lemlist allows you to break through crowded inboxes.
Key Benefits
With lemlist, you get to:
- Personalize outreach at scale without sounding generic.
- Access a database of +450 million potential buyers.
- Find and verify your leads’ emails.
- Use lemwarm for improved email deliverability and lemcal for personalized booking.
- Automate follow-ups based on recipient behavior.
- Get insights into campaign performance with detailed analytics.
Pricing
There are four basic tiers along with the option to purchase extra sending emails for $9 each per month.
All the plans include access to lemwarm and lemcal, giving you a comprehensive platform to engage your prospects.

2. AI in Lead Scoring
While lead scoring can also be done manually, it’s resource-intensive and time-consuming. AI, on the other hand, can be very efficient at analyzing large datasets.
It can look at behavioral patterns, demographic information and past interactions to determine a lead’s readiness to buy. This means you get to focus your energy on reaching out to prospects who are statistically more likely to convert.
Suggested Tool: Madkudu
Madkudu is a predictive lead-scoring platform designed to help B2B sales and marketing teams identify and prioritize high-value prospects.
How It Works
Using machine learning and AI, Madkudu analyzes a combination of firmographic, demographic, and behavioral data to predict which leads are most likely to convert.

Key Benefits
With Madkudu, you get to:
- Automatically score leads based on their likelihood to convert.
- Instantly qualify them as they engage with your website or fill out forms.
- Group them into categories such as “Hot,” “Medium,” or “Cold” to simplify targeting.
- Track user behavior to understand intent and readiness to buy.
Pricing
Madkudu’s pricing can vary based on the scale of use and the business’s specific needs.
3. AI in Sales Forecasting
Forecasting happens to be one of the most challenging aspects of sales management. And yet, one in three salespeople who use AI have found that it’s possible to enhance their forecasting efforts.
AI tools analyze past performance, and identify patterns or trends that help estimate future sales. An advantage is that they take the guesswork out of the equation and reduce the risk of overestimating or underestimating performance.
Suggested Tool: Modjo
Modjo is an AI-driven sales enablement platform designed to improve team performance and streamline sales processes.
How It Works
Modjo provides actionable insights to help your team make accurate predictions by capturing and analyzing all your sales interactions.

Key Benefits
With Modjo, you get to:
- Record and analyze sales calls, emails, and meetings to get insights into trends and customer sentiment.
- Monitor deal progression in real-time and easily identify potential roadblocks or opportunities.
- Find out potential risks in deals and next best actions to make data-driven decisions that align with your revenue goals.
Pricing
Modjo offers flexible plans tailored to fit your business.
4. AI in Sales Call Recording and Summary
Sales calls are a goldmine of information, but transcribing, summarizing, and analyzing them manually is a drain on your resources.
AI phone systems like Allô take over these tasks, providing actionable insights and summaries to optimize follow-ups and close deals faster.
Suggested Tool: Allô
Allô is a tool that transforms your sales calls into actionable insights with features designed to simplify your workflow.
How It Works
Allô automatically records and transcribes calls, generates AI-powered summaries, and provides key highlights to streamline follow-ups. It’s especially adapted to teams that are mostly on the field with limited access to their computers.

Key Benefits
With Allô, you get to:
- Create concise, actionable call summaries, saving hours of manual note-taking.
- Accurately transcribe voicemails and recorded calls, so no detail is missed.
- Forward calls seamlessly to team members, ensuring no sales opportunity is lost.
- Set up personalized menus to route callers to the right team or individual, enhancing customer experience and efficiency.
Pricing
Allô offers two plans:
- Starter: $19/month
- Business: $35/month
5. AI in Sales Coaching
Training sales reps to reach their full potential is no less time-intensive. According to Avoma, sales managers review less than 1% of all sales calls due to lack of time and other priorities, which means sales reps do not receive enough feedback.
AI-driven sales coaching tools can take over this task, analyze call recordings, and identify strengths, weaknesses, and areas for improvement.
Suggested Tool: Gong
Gong.io is a revenue intelligence platform designed to help sales teams improve their performance by analyzing customer interactions.
How It Works
Gong.io evaluates sales calls and provides targeted coaching tips to individual sales reps by identifying top-performing techniques and missed opportunities.

Key Benefits
With Gong, you get to:
- Identify specific areas for improvement based on call data.
- Track progress over time for measurable development.
- Get insights into competitor mentions and customer objections.
Pricing
Gong has a customized price that you can request directly from their pricing page.
- Licenses are priced per user.
- There is a platform fee based on the number of users supported.
- You can integrate your existing tech stack for free.
Key Takeaways
Yes, there seems to be an AI tool for everything these days. These five processes, however, are no trivial part of a sales strategy, and your sales team probably wouldn’t close as many deals as they do without going through them. And let’s face it—it’s manual work that takes up not so small a chunk of a salesperson’s time.
We believe there is value in AI tools that focus on these five processes. Some of it is nested in the fact that they automate and speed things up, and some in the fact that they bring more accuracy and objectivity into the game by helping salespeople act based on existing data.
Are you still going through these tasks by yourself in 2025? It’s time to give AI a try.