Resonate to your customers with “Save the Cat” (Book)
How can a brand resonate with the customer? All businesses need to know how to communicate with stories. And what it comes down to talk about stories, is the way they are written. “Save the Cat” is the bible of story tellers. 15 steps to write a compelling story, used by most best-selling movies and …
What is worse than not selling?
As a company, the lifeblood of the business is sales. Without sales, there is nothing: no great ideas, no fantastic products and above all, no future, no hope. Many businesses have difficulty selling, finding prospects and turning them into customers. To prevent the worst, we will see in this article how to avoid it by …