I experiment with AI and marketing.
Entrepreneur since 1997, based in Gibraltar. I point AI at real business problems and publish what actually held up.
- DrHype2025 — nowCEO & Co-Founder
AI-powered growth for companies that would rather run their business than wrestle a marketing stack.
View project - Oriflamme AI SEO2025 — nowFounder
An AI SEO agency for B2B SaaS — organic growth built on AI and workflows instead of headcount.
View project 
PartyFind2019 — nowCo-FounderA platform that absorbs the operational chaos of party planning and gives families their weekends back.
View project- Zaturn AI2025 — 2026Co-Founder
AI agents that run marketing campaigns on autopilot.
View project - lemlist / lempire2023 — 2025Organic Search Lead, then Growth Lead
Took non-branded organic traffic up 10x across lemlist, lemwarm, lemcal, Taplio and TweetHunter.
View project 
Bristol Mask2020 — 2023CEO & FounderBuilt a British medical mask manufacturer from scratch during the pandemic, against an import market of low quality and heavy footprint.
View project
Latest experiments
5 Must-Know Examples of AI in Sales to Close More Deals
In sales, every second matters. Here are five categories where AI actually earns its keep — with the tools I've seen work.
Topical Cluster Guide — 2025 Update
Topical clusters can lift organic traffic by up to 200%. Here's how they work, how to build them, and how to measure them.
Two Black-Hat Affiliate Scams Silently Draining Your Credibility
Affiliation is a major channel for SaaS. Here's how to spot the bad actors before they eat your brand and your margin.
What I'm building right now
AI-powered growth for companies that would rather run their business than wrestle a marketing stack. The agentic system handles the execution.
An AI SEO agency for B2B SaaS. Organic search built on AI and workflows, so growth doesn't depend on how many people you can hire.
A platform that takes the operational chaos out of children's party planning and gives busy families their weekends back.
Grew non-branded organic traffic 10x across lemlist, lemwarm, lemcal, Taplio and TweetHunter. Before that: twenty-five years of e-commerce, manufacturing and product companies.
Running your own experiments?
I'm not selling anything here. But if you're an entrepreneur pointing AI at a real business problem, I'm always up for comparing notes.