Marketing
Let’s start with Marketing, one of my favourite topics:
“Sapiens: A Brief History of Humankind” by Yuval Noah Harari
A must-read for anyone looking to understand the history of our species and its impact on the world.
This book provides valuable insights by exploring the big ideas and events that have shaped human behaviour and decision-making.
By understanding the evolution of human society and the driving forces behind it, marketers can better understand their target audience and create marketing strategies that resonate with them.
From the emergence of Homo sapiens in Africa to the present day, “Sapiens” offers a comprehensive and thought-provoking look at the history of humankind, making it a valuable resource for marketers looking to stay ahead of the curve.
“Homo Deus: A Brief History of Tomorrow” by Yuval Noah Harari
This book will change the way you think about the future.
It’s a must-read for anyone looking to understand the future of humanity and its impact on the world.
Homo Deus provides valuable insights by exploring the potential outcomes of advancements in technology, artificial intelligence, and biotechnology.
By understanding the future trajectory of human society and the driving forces behind it, marketers can better anticipate trends and create marketing strategies that stay ahead of the curve.
Harari’s thought-provoking look at the future of humankind will challenge your assumptions and inspire you to think about the future in a new way, making it a valuable resource for marketers looking to stay ahead of the game.
“The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
How to create unforgettable experiences for your customers.
This book is a must-read for anyone looking to create memorable marketing experiences:
- Provides valuable insights for marketers by exploring the key elements that make certain experiences extraordinary and how to create those experiences for your customers.
- By understanding the science behind memorable moments and the impact they have on human behaviour and decision-making.
Marketers can create marketing campaigns and experiences that are more likely to resonate with their target audience.
To create a memorable brand experience, an unforgettable product launch, or a powerful marketing campaign, “The Power of Moments” is the book to have in your library.
“Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” by W. Chan Kim and Renée Mauborgne
This book is a must-read for anyone looking to create a winning marketing strategy.
Provides valuable insights by exploring the concept of creating “blue oceans” – uncontested market spaces – instead of competing in crowded, “red oceans.”
By understanding the key principles of blue ocean strategy and how to apply them to marketing, businesses can create a unique value proposition, differentiate themselves from competitors, and capture new demand.
To create a new market, disrupt an existing one, or simply stand out in a crowded market, “Blue Ocean Strategy” is the book.
“Building a Story Brand: Clarify Your Message So Customers Will Listen” by Donald Miller
How to create a clear and compelling brand story that connects with their target audience and drives sales.
By understanding the key elements of a successful brand story and how to apply them to marketing, businesses can create messaging that resonates with their target audience, differentiates them from competitors, and ultimately drives sales.
To create a brand story from scratch or refine your existing messaging.
“$100M Offers: How to Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi
This book provides valuable insights for marketers and sales professionals by teaching them how to create offers that are so compelling, customers can’t refuse.
By understanding the key elements of a successful offer and how to apply them to marketing and sales, businesses can close more deals, increase revenue, and differentiate themselves from competitors.
Update 12th Avril 2023 (more coming soon).