Update 9th May 2022 (more coming soon).

Marketing

Let’s start with Marketing, one of my favourite topic:

Understanding how humans are..

Sapiens: A Brief History of Humankind – Yuval Noah Harari
Homo Deus – Yuval Noah Harari
The Power of Moments: Why Certain Experiences Have Extraordinary Impact – Chip Heath, Dan Heath
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant – W Chan Kim
Build a Story Brand – Donald Miller
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No – Alex Hormozi