Journal
The journal
Experiments at the intersection of AI and marketing. Frameworks that compounded, and teardowns of things that spectacularly didn't.
Marketing7 min·Dec 2024
Two Black-Hat Affiliate Scams Silently Draining Your Credibility
Affiliation is a major channel for SaaS. Here's how to spot the bad actors before they eat your brand and your margin.
Marketing6 min·Nov 2024
Unleash Marketing Success with the "Save the Cat" Formula (Book)
Blake Snyder's screenwriting beat sheet is a surprisingly sharp tool for structuring marketing plans and landing pages.
Marketing5 min·Nov 2024
I Revisited the Customer's Journey — Here's What I Found (Mind Mappings)
Mind-mapping the customer journey the way a screenwriter maps a hero's arc — with linked actions and a business funnel overlay.