Let’s rip off their mask right now. Affiliation is a major channel for SaaS companies, but how can you distinguish between good and bad affiliates? By understanding these tactics upfront, you can safeguard your reputation, keep your marketing budget under control, and ensure that every affiliate partnership genuinely drives growth: 1. Bad Application Form Quickly …
I Revisited the Customer’s Journey and it is What I Found (Mind Mappings)
Unleash Marketing Success with the “Save the Cat” Formula (Book)
“Save the Cat!: The Last Book on Screenwriting You’ll Ever Need” by Blake Snyder provides a useful framework for marketing strategies. Snyder’s “beat sheet” formula, originally designed for screenwriting, can be adapted to create a structured and engaging marketing plan that achieves desired outcomes. The formula covers introducing the product or brand, stating its unique …
“The Secret to Uncovering Customer Satisfaction: A Guide to Avoiding Order Cancellations”
As a company, the lifeblood of the business is sales. Without sales, there is nothing: no great ideas, no fantastic products and above all, no future, no hope. Many businesses have difficulty selling, finding prospects and turning them into customers. To prevent the worst, we will see in this article how to avoid it by …